SALES · MARKETING · BUSINESS DEVELOPMENT IN HEALTHCARE
Practical experience.
Ideas for new business.
Weetfelder supports healthcare companies in sales, marketing and business development. We take on leadership roles and projects for a defined period – and we help you find, test and develop new business.
What we do – at a glance
Two ways to work with us. Click a topic to jump straight to it.
SUPPORT FOR A DEFINED PERIOD
01
Interim responsibility
Experienced leadership and
project support – directly in your team, for an agreed period.
Read more ↓
NEW BUSINESS & MARKET ACCESS
02
Business development
Find out where your next business opportunity lies – and what speaks against it.
Read more ↓
→
03
Target Group dialogues
Moderated conversations with pharmacists, nurses and other users about what they really need.
Read more ↓
→
04
Pharmacy pilot
Test your sales approach in selected German pharmacies before you scale up.
Read more ↓
01 / INTERIM RESPONSIBILITY
Experience when you need it. Responsibility for as long as you need it.
A leadership position is vacant, a new business unit needs to be built, or an important project needs more experience? We step in directly within your team – for an agreed period, with clear tasks and direct responsibility
We support you with
- Interim leadership in sales or marketing
- Building new business units
- Project assignments in sales, marketing and business development
- Developing existing sales and marketing structures
What you get: an experienced partner who takes responsibility, works with your people and leaves clear results behind.
02 / BUSINESS DEVELOPMENT
Where is your next business opportunity?
We look at your business, your products and your customers. We contribute our experience of the healthcare market and, where useful, talk to relevant target groups. We also tell you what speaks against an idea.
Typical questions
- Which customers and markets suit us?
- Which sales channels fit our products?
- Why isn’t our sales performance developing as expected?
- How can marketing and sales work together better?
What you get: a clear assessment of your options, the key opportunities and risks, and concrete recommendations for the next steps.
03 / TARGET GROUP DIALOGUES
Don’t just ask what your customers buy. Find out why.
We organise and moderate conversations with the people who recommend, use or decide on your products – pharmacists, nurses and other healthcare professionals. Then we show you what their answers mean for your products, your marketing and your sales.
Useful when
- A product isn’t performing as expected
- You want to reach a new target group
- You want to understand why a sales channel isn’t working
What you get: the key insights from the conversations and our recommendations for the next steps.
04 / PHARMACY PILOT
Test in selected pharmacies first. Then decide whether to scale up.
Planning to sell a product through pharmacies in Germany, but unsure how the market will respond? We test your sales approach in selected regions first. For suitable projects, we draw on a network of experienced independent sales agents.
Who it is for
- Companies entering the German pharmacy market
- Companies testing pharmacies as a new sales channel
- Companies expanding an existing pharmacy presence
What you get: an assessment of the pilot results and our recommendation for further market development.
ABOUT US
Two perspectives. One shared view of your business.
We have led sales and marketing ourselves. Bernd brings the sales and business perspective, Michael the market, product and marketing perspective. Depending on the task, one of us leads – or we combine both. You always speak directly with the people doing the work.
Bernd Lublow
Managing Director · Business Development and Sales Strategy
More than 20 years in sales, over ten of them in healthcare. Former Head of Sales and authorised signatory at a German medical device company.
lublow@weetfelder.de
Michael Seine
Partner · Marketing Strategy and Commercial Excellence
Around 15 years in marketing and product management, including roles as Head of Pharmacy Marketing and Head of Marketing.
ms@weetfelder.de
A look at our work
Building a nursing care business unit
Interim leadership of sales and marketing in the DACH region
Conversations with home care services about changes in patient care
Further development of a pharmacy strategy
CONTACT
What is your company working on right now?
Tell us briefly what you need. We will get back to you and discuss whether we can help.
info@weetfelder.de
+49 (0) 2383 922 10 77
Weetfelder GmbH
Weetfelder Str. 37b
59199 Bönen - Germany